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June 18, 2026

Supermarket shoppers furious over Bisto gravy price ask ‘when will this madness end?’

Shoppers have taken to social media to voice their frustration over the cost of Bisto gravy, with some calling the £4.50 price tag for a 450g tub “ridiculous”.

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The complaints arose after a member of a money-saving Facebook group posted a photo of the product for sale in an Asda store, prompting others to share their disbelief about the price. Some said they wouldn’t buy the product “out of principle”, while others suggested switching to cheaper own-brand supermarket options.

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