Supermarket Lidl is currently selling a £1.49 moisturising day cream (50ml) that is said to be a dupe for the cult-favorite Magic Cream by Charlotte Tilbury, which costs a whopping £79 per 50ml pot. The Cien Q10 Anti-Wrinkle Cream, which is over 50 times cheaper, is said to share 18 ingredients with the pricier product, including Tocopheryl Acetate (an antioxidant and form of Vitamin E) and Glycerin.
Lidl claims it’s a “must-have” for those seeking “hydrated, plump, and glowing skin on a budget” and it’s previously proved so popular that it sold out. With that in mind, a writer for Mirror decided to put it to the test to see if you really can swap the bigger brands for something straight out of the supermarket – and was blown away by the results.
