Harley-Davidson, the American motorcycle manufacturer, has been caught in the middle of a trade war between the United States and Europe, which has prompted the company’s CEO to publicly address the issue on Twitter.
The trade conflict began when US President Donald Trump imposed hefty tariffs on steel and aluminum imports from Europe. In response, the European Union (EU) retaliated by imposing its own tariffs on American goods, including motorcycles.
These tariffs have had a significant impact on Harley-Davidson, which is now facing higher costs in Europe. The company decided to shift some of its production to international facilities to avoid the EU tariffs, a move that angered President Trump.
Harley-Davidson’s CEO, Matthew Levatich, took to Twitter to explain the company’s decision, stating that they had no choice but to address the tariffs and protect their customers and business. He also mentioned that the company is committed to American manufacturing and hopes to bring production back to the US when feasible.
