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July 23, 2026

What is behind the hounding of Hailey Bieber? Toxic fandom and divisive algorithms

Critics are also not spared from the wrath of toxic fandom. Saying the wrong thing about someone’s favourite celebrity can lead to a vicious pile-on. For instance, the co-director of Everything Everywhere All at Once had to plead with fans to stop criticising the New York Times’ film critics for leaving the movie off their Top 10 lists.

Despite the negative aspects of toxic fandom, it can also be a force for good. For example, Taylor Swift fans took legal action against Ticketmaster’s anti-competitive practices, while Britney Spears fans worked to end her conservatorship. Nonetheless, the dark side of modern fandom is becoming more evident. Being famous now comes with a price, and some fans are willing to pay it at the expense of others.

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