Google, on the other hand, is planning to release its own generative AI in search results, alongside Bard. These multi-sentence responses will appear in a separate box at the top of the search page, similar to where definitions, calculations, and trading charts are currently displayed. Google executive Prabhakar Raghavan stated that the only limit to search will be the users’ imagination.
Overall, the advancement of AI technology and the rise of ChatGPT are causing great concern for traditional search engines, resulting in a race between the tech giants to dominate the market. While Google and Microsoft are working on their own AI algorithms and search engines, it remains to be seen if the search engines will rise to the occasion.
