Mattel CEO Ynon Kreiz believes that the upcoming Barbie movie, featuring Margot Robbie as Barbie and Ryan Gosling as Ken, could be a “legacy-making event” for the company. Speaking on Yahoo Finance Live at the 2023 Milken Institute Global Conference, Kreiz stated that the film would be a showcase for the quality of movies that Mattel is looking to produce and the type of partnerships they are forming with Hollywood talent and major studios.
The Barbie movie marks the first time that Mattel has put out a movie based on one of their intellectual properties, with the company currently having 14 content projects in development. In addition to the Barbie movie, Mattel is also working on a Warner Bros. film based on the Matchbox toy car brand.
